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Tuesday, November 19, 2019


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Free SEO Tools
If you want to download this full pdf you can download it or either you can read it here too. To download this Book you have to follow a simple step listed at the end of the blog.

free seo tools
Free SEO Tools


Below are 100 SEO tools that are either free or have free trials to pro versions to check out before you buy. We found most free SEO resources online were generally outdated, contained broken links
or recommended sources that have since been hit with Google penalties.

So, let's start

A/B Testing

So much resource is used on driving traffic to a website through SEO and other methods but Conversion Rate Optimisation (CRO) is just as important. Are you enhancing the customer journey after they have clicked through to your site from Google? Here are some of the best tools for A/B testing out there.

Crazy Egg

This tool allows you to see what users are doing on your site through heat maps. Crazy Egg is very limited in scope for testing but it does have a simplistic interface that produces very easy to digest visual data. 30-day trials are available for all their price plans.

Five Second Test

Sign up as a community member (reciprocal testing) and you can gain free tests on this site. The Five-Second Test will help you tune your landing pages and calls to action by having testers view your site for five seconds and answer the questions you’ve set. Keywords from the feedback are collated in a graphed report too.

free seo tools
Free SEO Tools

Google Analytics Content Experiments

Once you have learned the basics of Google Analytics you can use its extensive data pool to conduct A/B testing. Google Analytics allows you to split test different pages by using the ‘content experiments’ function. This is a 100% free option that is integrated nicely with other analytics features but it does have the drawback of having a steep learning curve.


This has a highly intuitive interface and easy for new users to get to grips with it. Optimizely has a 30-day free trial but it has entry-level plans that are extremely affordable. For someone starting out with A/B tests, this might be your best bet and as your needs grow you can access Optimizely’s more advanced features at its higher tiers.


Unbounce is arguably the king of landing page optimization. They offer a host of premade landing page templates that can be easily customized by dragging and dropping page elements. The technical knowledge needed for this is minimal and you can also A/B test these pages. Although Unbounce is limited to purely landing pages it does this one job very well. There is a 30-day trial available for Unbounce.

Visual Website Optimizer

VWO offers a 30 day free trial to its full suite of testing tools. It may have a higher monthly cost than Optimizely ($49 per month) but it does offer more at that price point which includes multivariate testing, targeting, usability tests, and heat maps. It also includes an idea generation tool.

free seo tools
Free SEO Tools


Analyzing your data regularly ensures that you can keep track of what your site visitors are doing, how they are engaging with you and what possible pain points there might be.

Wordsmith for Marketing

Wordsmith for Marketing is an app that produces fully automated, customized reports based on Google Analytics data. The reports include narratives and helpful charts showing how their websites perform against their goals, with sections detailing paid, owned, and earned efforts, and much more. You can sign up for a free report.


Chartbeat is a very visual appealing real-time statistical website analytics tool. You can get a 30-day free trial and check out your page-by-page level stats as well as a social view tool that shows real-time Twitter and Facebook interactions. This tool is more for users who want real-time stats rather than historical data.


Followerwonk is a great Moz app that provides Twitter Analytics so that you can track your followers. This is really useful for outreach and general social media engagement.

Google Analytics

Google Analytics is the industry standard when it comes to web analytics from
analyzing visitor demographics and tracing traffic sources to flow visualization and
event tracking.

free seo tools
Free SEO Tools

Mention Mapp

This great tool gives you a graphical and interactive way to see which influences are talking with each other on Twitter.

Open Web Analytics

Open Web Analytics is another open-source web analytics software that is free if hosted on your own server. It has features that Google Analytics does not have such as click heatmaps and mouse movement recording. Possible downsides to Open Web Analytics is that it can take time to install.


Piwik is a web analytics solution that is open source and must be hosted on your own server for it to be free. You can track multiple websites, customize your dashboard and also access your reports using both Android and iOS apps. Hosting on your own server is free but the Cloud version has a 30-day free trial. Piwik is very similar to Google Analytics.


This pleasant free website analyzer gives a great overview of everything from SEO optimization to displaying your most socially shared content.

free seo tools
Free SEO Tools


StatCounter is 100% free and very easy to set up and use. It is basic, lightweight and a nice alternative for someone who doesn’t want something too technical.

Website Penalty Indicator

Just enter your domain and chosen database e.g. and the tool will use SEMrush organic traffic data to display a handy graph with each Google Panda and Penguin update to see which one your website may have been hit by. It is completely free to use and does not require access to your own analytics software or website.


Woopra offers a 30 day free trial to its website analytics software which offers real-time reporting, detailed customer profiles and funnel reports to check for conversion issues. Woopra may be a bit overwhelming for beginners but it has extensive documentation.

YouTube Analytics

This free analytics tool is a must for any YouTube publisher as it offers video-specific
data for YouTube videos.

Competitor Analysis

Get an insight into your competitors with these free tools. Do they have the software you don’t? What are their traffic sources? Use these tools to find out!

free seo tools
Free SEO Tools


BuiltWith is a free tool that allows you to lift the curtain on a competitor’s website and see what technology is being used. The free technology profile will allow you to see information like what hosting provider, content management system, frameworks and what widgets are being used just to name a few.


A substantial amount of information is provided by SimilarWeb (for free) on the site and as a downloadable PDF. Stick in a competitor URL and receive information such as engagement, traffic sources, geography search traffic and referring sites. Going pro unlocks more information but the free version provides a wealth of knowledge.

Wayback Machine

Wayback Machine is a way to get nostalgic about the past history of your website or can be used more fruitfully to see a competitor’s website and track historical changes.


Whether you are producing content for your own website or as part of an outreach strategy, these free tools will help greatly with content conception, creation, and strategy.

free seo tools
Free SEO Tools


The free version of Buzzsumo allows you to find the most popular content for any topic or competitor. This is a must-use tool for any content marketer.

Google Public Data

If you need data for reports, research or infographics, Google Public Data pulls information from a vast array of public sources.


Need some visual word inspiration? Paste in words or a blog post URL and create a word cloud visualization.


Make a habit of running diagnostic tools on your website. Problems can go unnoticed for a long time without adequate investigation.

free seo tools
Free SEO Tools

Bing Webmaster Tools

Bing Webmaster tools is very similar to its Google counterpart and it provides tools, reports and scanning capabilities to improve your site.
If you want to check that you have a healthy Google-friendly website, Webmaster Tools is the place for you. The interface has all the data and diagnostics to check the status of your website. Best of all this web service is completely free.

Screaming Frog

The free version of the Screaming Frog SEO Spider desktop tool will allow you to crawl and collect data on 500 URLs. It will uncover a whole host of errors from duplicate pages and missing page titles to server errors and URI issues.

free seo tools
Free SEO Tools


Email is important in any outreach and link building campaign. Check out these free tools to help the process. We use Sidekick in the FEI office.


The #1 Email Marketing Comparison Tool: Save up to 50% on your email marketing bill: Compare quotes from 1000+ email marketing plans instantly. and find the lowest
rates. Free - No need to signup

Email Format

Save time by finding the e-mail address formats of thousands of popular businesses from around the world by using Email Format for free.

Sidekick by Hubspot

Your subject line is a huge factor in whether someone opens your e-mail. This free subject line checker will show you a preview of what your email will look like in Outlook, Gmail, Yahoo! Mail and Blackberry.

free seo tools
Free SEO Tools


Conveying a mass amount of data through words is often impractical and unnecessary but so is the time you could spend crafting an infographic masterpiece in P18259381 that you hope will generate links and shares. Not to worry, here are some free infographic tools to achieve the same result with minimal effort.

This free tool is fantastic for creating high-quality infographics. If you can use PowerPoint will be extremely easy. There is a good selection of templates to choose from, and you get access to a range of objects to play with. You can also upload your own images.

The free version of this tool offers 30 different chart types and customizing the data to create the infographics is done in a spreadsheet for easy editing. A great free Infographics resource that allows you to easily create graphics and data visualizations.


The free version of Piktochart comes with limited templates and a watermark but this tool is great for creating graphical elements to present data in an engaging way. The pro package costs $29 a month.

Free seo tools
Free SEO Tools

Keyword Research

Whether you are coming up with your next blog post idea or researching new areas for your PPC campaign to expand, keyword research is crucial. Try these free tools out. > SEO Keyword Competition

This tool provides a SERP analysis of the first page in Google, telling you how hard it would be to beat your competition.

Display Planner

The YouTube keyword tool was sadly replaced by the Display Planner. To access it you need to have an AdWords account. Enter your keywords, get ad group ideas and then set your filter to video.

Google Keyword Planner

Keyword Planner is the free Google AdWords tool that allows you to search by keyword or a group of keywords and provides stats such as monthly search volume and competition level

Free Seo Tools
Free SEO Tools

Link Research and Link Building

A mixture of free and free trial tools for link research and link building. We use Ahrefs in the FEI office but feel free to give them all a try.

Directory Critic

A directory of directories. Find free and paid directories here along with stats and ratings.


Just add a little snippet to your site and Linkstant will send you an alert whenever someone links to your site instantly. Great tool for outreach and managing incoming links.


Use this tool to see what backlinks a website has developed over time. Majestic really lasers down on link building and has an easy interface, downloadable data, summary data for link building strategies but lacks rank checking tools. Signup for a free account to get limited access to their tools.

free seo tools
Free SEO Tools


It might be called the World Wide Web but SEO is becoming increasingly important for local businesses. Use these free tools below to ensure your business is getting the attention it deserves online.

Generate Local AdWords and Keyword Lists Tool

This free tool allows you to search for keywords you should target within a radius of a US zip code. This is great for finding new keyword variations for PPC campaigns or they could form the backbone of blog post content.

Google Places for Business Category Tool

If you want to make sure your website is listed in the correct category on Google My Business (formerly Google Places), this free tool by Mike Blumenthal is really quick to offer suggestions on best-match pre-set categories from Google.

Google Map Maker

Ensure that your business is accurately located on Google maps by contributing to Google Map Maker.

free seo tools
Free SEO Tools


Not specifically tools but excellent free resources to brush up on some skills and learn a few new techniques.

A Small Business Guide to Google Analytics

This free guide links to a variety of topics on various sites from how to set up goal tracking to setting up custom alerts.

Point Blank SEO

A huge list of Link Building Tactics is free along with estimated time to execute, link value and resources required.

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